From earned media to targeted campaigns, Latin Insights' close ties with the principal media outlets in the U.S. and abroad serve as a bridge between organizations, individuals, and the public. We understand that people are ever more exposed to large amounts of information, increasing the difficulty of effective communication initiatives and building awareness in a specific target sector.
Latin Insights' media approach emphasizes news over advertising, increasing recall and penetration in the specific sector of action of public and private sector clients, reaching consumers, opinion leaders and key organizations.
We are not an ad agency. We craft messages that are picked up by media as news, thereby saving clients enormous ad expenditures. Information is transformed into news and placed with TV, radio and print - for FREE!
Depending on clients needs, however, we work closely with ad agencies to draw on our research data and help craft advertising that produces results.